Digital Marketing Diploma – Namandla Consultants

This Digital Marketing Diploma is a must for anyone looking to work in the marketing industry or who wants to learn how to create a successful online marketing strategy for their business. It includes expert guidance on how to utilise key social media platforms, how to monitor web page performance, optimise web pages using SEO, and much more.

Want to know if your website or blog is performing well? This course will provide you with the skills and tools to drive traffic to your site, create engaging social media posts and maximise your followers in no time! What’s more, you’ll learn how to set up a business page and run targeted ads on YouTube, Pinterest, Twitter, Facebook and Instagram. Not only that, but you will become an expert in digital content creation, deepening your understanding of the types of keywords your target audience use, and how your visitors are spending their time on your website. With this course, you will gain the skills to turn clicks into conversions in no time, enhance your brand’s identity and interact with your followers effectively. Enrol today and get a head start in your career!

Accredited by CPD
Instant e-certificate
Fully online, interactive course with audio voiceover
Developed by qualified professionals

Self-paced learning and laptop, tablet, smartphone-friendly
24/7 Learning Assistance
Discounts on bulk purchases

Sneak Peek

Who should take the course

This Digital Marketing training course is ideal for small business owners and aspiring professionals looking to gain a formal online qualification to fast track their career. Professions in this field include:

Digital Marketing Assistant
Copywriter
SEO Content Writer
Small Business Owner

Certification

Once you’ve successfully completed your course, you will immediately be sent a digital certificate. All of our courses are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.

Learning Outcomes

By the end of the course, learners will be able to:

Develop a winning digital marketing strategy to drive online traffic
Define target audience and unique selling proposition
Create and publish a professional-looking website or blog on WordPress
Optimise a website or webpages to make them SEO-friendly
Utilise a range of free branding tools and build proficiency in Photoshop
Use email and video marketing effectively to engage the target audience
Incorporate links into website content correctly and effectively
Analyse website and web page performance in Google Analytics
Demonstrate knowledge of the 10 commandments of copywriting
Write better headlines, construct quality articles and use keywords effectively

Course Curriculum

Module 01: Introduction In this introductory module, we will learn why digital marketing is so important and how it is used to drive business online. It provides essential information on how to create a winning digital marketing strategy in just 10 minutes. Module 02: Define Your Business & Target Audience In module two, we will learn how to define our target audience and unique selling proposition. It includes a number of case studies about brand positioning and brand personality. Module 03: Brand Identity In module three, we will be introduced to some key free branding tools that can be utilised to build a brand identity online. It also provides basic Photoshop training, with step-by-step guidance. Module 04: Websites Module four includes tips on how to build and optimise a website or blog, from how to choose a domain name to beginner’s training on how to navigate WordPress. It also includes a section on YouTube video marketing, SEO-optimisation and link-redirects Module 05: Email Marketing In module five, we will familiarise with the email marketing funnel, exploring a range of email marketing tools. It includes important information on how to use analytics to improve email performance, as well as how to segment and track your subscribers. Module 06: Copywriting, Blogging & SEO In module six, we will learn the fundamentals of copywriting, covering the 10 commandments of copywriting. It includes expert tips on how to write better headlines and quality articles, implement keywords and write sales-focused content to engage your target audience. Module 07: YouTube In module seven, we will learn some techniques and strategies for marketing on Youtube, from how to set up a YouTube channel to uploading videos, writing title tags and SEO descriptions. Module 08: Video Marketing In module eight, we will learn all about video marketing and what makes a great video, with tips on how to structure a video that sells. It includes guidance on how to use video marketing tools, as well as tips for marketing on smartphones and cameras. Module 09: Facebook Groups (Social Media Marketing) In module nine, we will learn how to create a Facebook group, with step-by-step guidance on how to schedule posts, set up live videos and gain many members in just a short space of time. Module 10: Facebook Pages (Social Media Marketing) In module ten, we will learn how to create a Facebook business page, utilising apps to increase fan engagement, with tips on how to monetise a Facebook business page. Module 11: Facebook Ads (Social Media Marketing) In module eleven, we will familiarise with Facebook Ads Manager, learning how to create ads, boost posts and analyse the performance of each ad. It also includes tips on how to get your ads approved by Facebook. Module 12: Facebook Retargeting (Social Media Marketing) In module twelve, we will learn how Facebook retargeting works and why it is important. It covers key topics such as creating a Facebook pixel, installing the pixel in WordPress, and creating optimised Facebook ads with the pixel. Module 13: Facebook For Local Business (Social Media Marketing) In module thirteen, we will deepen our knowledge of how Facebook can drive local business, taking a look at how to create a local business ad. Module 14: Google Adwords In module fourteen, we will learn about the benefits of Google AdWords and how they are used. It provides step-by-step guidance on how to set up an AdWords account, utilise the right keywords, and create a Google Adwords search campaign. Module 15: Twitter (Social Media Marketing) In module fifteen, we will explore the fundamentals of Twitter marketing, from choosing the perfect handle (Twitter username) to writing an optimised bio. It also provides a useful guideline on how to use hashtags effectively and advertise on Twitter. Module 16: Instagram (Social Media Marketing) In module sixteen, we will learn how to build a killer Instagram profile and create an Instagram ad. There is also guidance on mistakes to avoid and how to use Instagram Live and Stories effectively. Module 17: Pinterest (Social Media Marketing) In module seventeen, we will explore the different ways to grow business online through Pinterest. It covers how to set up a Pinterest business account, create visually engaging boards, create Pinterest ads and link your account to other social accounts. Module 18: LinkedIn (Social Media Marketing) In module eighteen, we will explore LinkedIn for business growth, with tips on how to create shareable content, connect your website to your LinkedIn account, and create a sponsored content ad. Module 19: Periscope (Social Media Marketing) In module nineteen, we will learn about the benefits of Periscope and how to use Periscope. Module 20: Social Media Live Streaming In module Twenty, we will learn how to master social media live streaming, with an overview of the basic equipment required, and tips on how to plan a live stream session. It also provides beginners training on OBS software. Module 21: Podcasting In module twenty-one, we will how to create a podcast and submit it to iTunes, with an overview of the tools required to get started. Module 22: Quora In module twenty-two, we will learn how Quora works and how it can benefit businesses online. It also provides guidance on how to find, edit and optimise your Quora answers to attract a larger audience. Module 23: Google Analytics In module twenty-three, we will gain expertise in Google Analytics, discovering how to monitor web page performance and analyse user behaviour to see how visitors are making use of specific web pages. Module 24: Google Plus (Social Media Marketing) In this closing module, we will learn how to set up a Google Plus account and page, with guidance on how to add a cover image, provide contact information, insert links to websites and social platforms, and much more.